Last weekend, I went to the Vogue Festival 2014, and heard from some of the most influential figures of the fashion world. It also posed some interesting questions that got me to reflect on my own interpretation of 'fashion', but much more importantly on my personal style. One of the questions asked at the incredibly engaging and relatable first talk of the weekend entitled 'Personal Style - and do you have it?' was:
"If you had to pick one brand to wear for the rest of your life, what would it be?"
For Fashion legend Lucinda Chambers, a giant, corporate brand would never replace the decades of individual and personal style items haggled over in the bustling stalls of Portobello market. For the lovely and inspirational Amanda Harlech, nothing would ever be as timelessly elegant as Chanel Couture. And for all her enviously quirky ways, Alexa Chung picked Topshop!
For me, it was a no-brainer: Zara is the winner.
I have been lusting over the lace veiling the Burberry SS14 collection this year, and fell head over heels when I saw it re-done (minus the granny pants shining through!) by Zara. I'm not a massive fan of the colour red, and definitely not of the colour purple. But together they look beautifully bold and subtle simultaneously. My new favourite thing this season.
What brand would you wear for the rest of your life?
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